Seth Godin For Pastors

Seth Godin is a marketing guru who I find simply brilliant. He has a way of simplifying complexities. He has lots to say about communication, advertizing, and organizational systems. He also helps me think about many things which I wouldn’t otherwise because of a cognitive autopilot. He doesn’t write for pastors specifically, but much of what he writes about overlaps into the world of pastoring a church. So, I find it helpful to think, “What does this mean for me as a pastor?” when I read his blogs.

He wrote a blog awhile ago called “Who is your customer?” Does a pastor work for himself? A congregation? A denomination? In some ways, he certainly does work for one or all of these. But as I think about my job as a pastor, who do I answer to? If I fail to do my job adequately, who am I responsible to?

For me, and many pastors I know, we have only one customer. If I honor Jesus, teach others about Jesus, and follow Jesus, I’m successful. There may be other customers, but there is only one that I must answer to. This is refreshing and terrifying at the same time.


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